Big Brother Naija Season 10 Premieres July 26 & 27, 2025 — A Decade of Drama, Culture & Pure Entertainment!
The countdown is officially on! MultiChoice Nigeria has just announced the sensational return of Big Brother Naija — and this isn’t just any season — it’s the monumental 10th edition of Africa’s biggest, boldest, and most beloved reality TV show! 🎉💥
Set to premiere across two unforgettable nights on Saturday, July 26 and Sunday, July 27, 2025, BBNaija Season 10 is shaping up to be the most electrifying chapter yet. For 10 weeks straight, viewers across Nigeria, Africa, and the global diaspora will be glued to their screens, watching alliances form, friendships crumble, strategies unfold, and romance bloom — all leading up to the grand finale on Sunday, October 5, 2025.
A Milestone Worth Celebrating
This isn’t just the launch of another season — it’s a celebration of a legacy. From its reboot in 2017, Big Brother Naija has grown into a cultural powerhouse, influencing music, fashion, social conversations, and even launching careers across entertainment, business, and media.
Speaking on the historic 10th season, Busola Tejumola, Executive Head of General Entertainment at MultiChoice Group, captured the moment beautifully:
“Today, we are not just announcing another season; we are celebrating a legacy.”
A Rigorous Search for Housemates
To match the weight of this milestone, the audition process was more intense than ever. From May 3 to May 7, 2025, hopefuls flooded the online registration portal. That was followed by in-person auditions in Lagos, Abuja, and Enugu from May 16 to 18, where the team combed through thousands of candidates to handpick the most dynamic, engaging, and authentic personalities to enter the house.
Fans can expect a cast that reflects the pulse of modern Nigeria — bold, unpredictable, and unapologetically real.
What’s New This Season?
While the official theme remains under wraps until premiere night, here’s what we do know:
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Ebuka Obi-Uchendu returns as host, ready to serve looks and navigate us through the highs, lows, and jaw-dropping twists of the season.
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The grand prize is now a staggering ₦150 million, the biggest in BBNaija history! 🏆💰
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This is also the most interactive season yet, with exciting fan engagement opportunities coming to Showmax and social media.
From epic Friday night games and Saturday parties to Sunday evictions that keep fans on the edge of their seats — this season will redefine entertainment on the continent.
Where to Watch
You won’t want to miss a second of this! Here’s how to tune in:
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Live premiere on July 26 & 27 at 7 PM WAT on:
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Africa Magic Showcase
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Africa Magic Family
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Showmax
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24/7 Live Feed on:
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DStv Channel 198
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GOtv Channel 49
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Showmax
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Sunday Evictions air weekly on:
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Africa Magic Showcase (DStv 151 / GOtv 8)
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Africa Magic Family (DStv 154 / GOtv 7)
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Showmax
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You can also stream on the go with the DStv App and GOtv Stream App, available on Google Play Store and Apple App Store.
A Star-Studded Lineup of Sponsors
No celebration is complete without great partners! Guinness Nigeria steps in as Gold Sponsor, while Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers Custard, and Innoson Motors join the ride as key sponsors — helping make BBNaija S10 a truly premium production.
More Than a Show — It’s a Movement
In the words of Tejumola:
“BBNaija has become more than just a television show; it is a living, breathing cultural force… It has given voice to a new generation of talent and shown what homegrown entertainment can achieve when done at scale and with ambition.”
And that’s exactly why fans from all corners of the world are gearing up for what’s set to be the most iconic season yet.
Get Ready to Be Hooked
From the unforgettable drama and wild party moments to heartwarming friendships and shocking plot twists — Season 10 is going to be EVERYTHING!
So mark your calendar, grab your popcorn, renew your subscription, and get ready to stan your new fave housemate. The journey begins Saturday, July 26 at 7 PM WAT.
Let’s make history together — #BBNaija10 is HERE! 🔥
📲 Follow for all updates:
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X (Twitter): @NaijasHQ
